Total number of sent coupons per year

This chart tracks how many coupons were issued each year. It measures programme reach before any redemption happens.

Total number of redeemed coupons per year

This chart shows how many coupons were actually used by families. It is the first signal of behavioural uptake.

Usage rate = redeemed / sent

This is the global conversion rate: the share of sent coupons that end up being redeemed.

Total value offered per year

This measures the face value of all coupons distributed each year, expressed in euros.

Total value redeemed per year

This shows the euro value actually captured by families through coupon redemption.

Value captured per euro offered

This ratio shows how much of each euro offered ends up being redeemed. It is a value-efficiency lens.

Total number of families that received coupons

This chart measures the number of families touched by the programme in each year.

Total number of active families

Active families are families who redeemed at least one coupon during the year.

Number of active families / number of total families

This is the share of reached families who became active by redeeming at least one coupon.

Average number of coupons redeemed per active family per year

This chart shows intensity of usage among active families, not just whether they redeemed at least once.

Utilization Rate by Supermaket Chain

This chart shows how redeemed coupon usage is distributed across the main enseignes by year. In the notebook logic, this is a share-of-redeemed-coupons metric by enseigne rather than a sent-versus-redeemed conversion rate.

Value Capture by Supermaket Chain

This chart shows the total euro value redeemed through each enseigne across 2023, 2024, and 2025.

No. of Active Families by Supermaket Chain

This view shows the number of active families by enseigne for 2023 to 2025, using the notebook’s active-family definition.

Utilization Rate by Geography

This preserved map recreates the regional utilization view already present in the notebook, showing how average utilization varies across French regions.

Value Capture by Geography

This preserved map recreates the notebook’s regional value-capture view, showing how much value is redeemed per euro offered across French regions.

Utilization Rate by Geography — Department

This department-level map adds a more granular view beneath the regional picture, showing where utilization is stronger or weaker inside regions.

Value Capture by Geography — Department

This department-level map shows where offered value converts into redeemed value most effectively at a more granular geographic scale.

Utilization Rate by Face Value

This chart compares usage rate by face value for 2023, 2024, and 2025 so it is easier to see which coupon amounts performed best in each recent year.

Value Capture by Face Value

This chart compares value capture by face value for 2023, 2024, and 2025 so the strongest coupon amounts are easy to compare across the latest years.

Redemption by Product Categories